Mind the Negative Space

TheOnlyEmployee

Rob Koch | @TheOnlyEmployee

April 9, 2021

I'm not a designer. Nor am I in a position to hire a designer.

I can use GIMP, and I have, to cobble things together when I need to. Actually at this point I'd say I'm halfway decent at it.

Halfway decent at GIMP Halfway decent is Midwestern for "not that good." Chart title intentionally omitted so I can reuse the same graphic when talking about myself in any context.

As the above chart and the quality of the above chart suggest, I can do basic things, and that tends to be enough. My point is that I'm not a designer, so when I need to do something more complicated or abstract I don't do as well.

So I'm making a logo/favicon for qr.new. I want it to resemble a QR code.

Favicon example Favicon example Favicon example Favicon example

It looks ok. I think the word new gets lost in the middle there a little bit. I decide to try something a little simpler.

Favicon example Favicon example Favicon example Favicon example

We've still got the blocky new getting spelled out. I think it looks ok.

Apparently I get through a few iterations before I notice it.

Favicon example Favicon example Favicon example Favicon example

It being that there's 3/4 of a swastika hiding in the negative space. Fun. I'm not going to highlight it in this post or try to make it any clearer. It could be argued that it's a stretch, since it's missing one of its arms, but there's no reason for me to risk it (instead I'll just write a blog post about it later).

I try to move things around to salvage it.

Favicon example Favicon example

But at this point, and as with about 75% of the things I start working on, I decide spending more time on this isn't actually worthwhile. I revert to one of the favicons from the first set above and move on to something else.